drmartins.com is an easy site to navigate that is well organized but not boring. They stick to the classic Dr Martins color sceme of black, white and yellow. The image in the center of the screen displays the product so the viewer knows the site is for boots. The logo appears in the upper left corner which is the typical placement for logos on websites. Its clear where you can type in what you want to search for. The email list sign in could be confusing because it says sign up for updates but it doesn't say to enter email. It may be common sense but some people (including myself) lack it. The top banner has menu options and some have drop down boxes. Next to these options you can choose your region. They are displayed as the silhouettes of the country and the one that is selected is indicated by being highlighted by yellow. I found this as a unique feature of the page. When browsing products you can narrow your search by category, stories (I don't know what that means), collection, colour and keyword. The images of the products are larger enough to be viewed clearly but small enough to fit numerous items on one page. When you click the item for a better view it shows and enlarged version. To the left there are smaller pictures with the the color options, you scroll over them and the large image changes to that color. I like this feature because you don't have to click on the color you want to view and wait for it to load. If you click on BUY ONLINE it opens a new window entering the store which is a separate website but has the same design set up so you know you are in the same company.
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